If you type the phrase “cleaning tips” into the search engines, you can choose from around 14,800,000 websites to choose from, and many of these sites will redirect you to dozens of other websites. There are specific sites that are dedicated to giving advice, tips and advice on a variety of seemingly uninteresting topics. Many of these tips are helpful. However, many cleaning companies include a cleaning tips page on their websites. I would say that many of these are useless for both the visitor and the business.
Why do they do it? To attract more visitors to your site? Acquire more customers? The purpose of the website is to provide information to potential customers about the services and products that the company provides. Every visitor must be a potential customer. If a visitor leaves without making a request, it is necessary to improve the website and / or the services provided. Either you’re not using the right keywords, so you’re attracting people by default. It’s not really your type of services that the person really wants. Whatever you do, you will always attract several of them. What you really need are a lot of high-quality visitors. The best way to do this is to provide the surfer with as much high-quality content as possible, while accurately describing your company’s products and services. Good content will work well with search engines and increase your profile on them, which in turn should drive quality visitors to your site. So improve your sales.
This is the whole purpose of the website. For companies, it is a mere marketing tool and another method of attracting customers. How do cleaning companies produce a lot of high-quality content? Many choose “FAQs,” which is a fairly legitimate way to produce content while also informing potential customers about things they are likely to want to know about you and your products and services. Then we come to the “cleaning tips”. A little research showed me that more than half of the cleaning companies with visible websites have at least one page of cleaning tips, and some have multiple pages divided into different categories. Try to read them sooner or later. Carpet cleaning companies are the biggest users of these types of pages. How useful are they? Some of the advice provided by these carpet companies is quite helpful, but cleaning companies generally leave a lot to be desired. Her cleaning tips are similar to what you might see on cleaning reality shows. For example “make a paste with baking soda and vinegar and spread it on the taps; wrap the film and leave overnight. Scrape in the morning. “It might work, but why would anyone want to do this when two minutes of using phosphoric acid with minimal effort would get much better results? Cleaning companies use one of these tips? You can bet your life that very few do. The goal is to get the job done as quickly and efficiently as possible so that you can choose the most effective and efficient cleaning product available for each job. So why do they have these pages? They attract people who are unlikely to convert. on customers. because they are looking for ways to do it themselves. So it may just be for the purpose of attracting any type of visitor. It’s content and content about cleaning, but very few companies will disclose their actual methods of doing something in a way fast and efficient that would be beneficial to the visitor, instead, they perpetuate antiquated cleaning methods that bear no resemblance to the modern world either.
Therefore, for the web browser, I would suggest that if you are looking for cleaning tips, look elsewhere than those provided by cleaning companies, except perhaps carpet cleaning companies. If you are a cleaning company looking to augment your website content, look elsewhere instead of providing a “cleaning tips” page. You can produce better and more relevant content than that unless you are ready to reveal your trade secrets!